About us

We want to leverage the power of electrolytes to elevate your performance

Our Journey

2023

It all started in 2023, when Julius and Henry Marius, like many other students, were juggling demanding university schedules, late-night study sessions, and tight deadlines. Julius was pursuing law at the EBS University, while Henry Marius was deep into his studies at the Technical University of Munich. Faced with exhaustion, they often reached for energy drinks to push through, hoping for a quick boost to stay focused.

But soon, they realized they weren’t alone in feeling the dreaded energy crashes that came with sugary drinks. Friends, fellow students, and even professionals they knew faced the same issue—trying to stay productive, but only getting more tired in the long run. Julius and Henry Marius realized there had to be a better way.

Together, they set out to create something different: an electrolyte drink that actually supported long-lasting performance, without the sugar spikes and crashes. They envisioned a healthier, smarter way to stay energized. And so, the idea for an electrolyte-based drink was born—something that could naturally fuel energy without harmful side effects.

2024

Their mission wasn’t just about creating a product; it was about solving a problem that countless students, athletes, and working professionals face every day. They talked to doctors, nutrition experts, and everyday people who wanted better energy solutions. After extensive research and development, they created the drink in collaboration with a renowned Swiss laboratory.

The result? Lyte-Up—a drink powered by electrolytes, designed to hydrate and energize without the sugar crashes. It became more than just a product; Lyte-Up represents a movement toward smarter energy solutions for everyone who needs to perform at their best, whether they’re studying, working, or living life to the fullest.