Our Journey

2023

Between late-night study grinds and relentless deadlines, Julius (law student at EBS) and Henry Marius (tech student at TUM) kept reaching for energy drinks - only to crash harder every time. They weren’t alone. Fellow students, athletes, and young professionals around them were all running on fumes. That’s when they thought: there has to be a smarter way.

2024

Fueled by curiosity and frustration, they teamed up with experts and a Swiss lab to create Lyte-Up - an electrolyte-powered drink for lasting energy and hydration. No sugar spikes, no crashes. Just clean focus. What started as a student fix is now a smarter fuel for students, athletes, and young professionals who want to feel sharp and own their day.

2025

After more than a year of development, Lyte-Up officially hits shelves - and inboxes. Early adopters turned brand believers fuel its rollout across campus stores, gyms, and our online shop, proving that clean, crash-free focus isn’t just possible - it’s the new baseline.